A few days after our Frase Preview, we are ready for our Frase Review! We have tried what’s the core of Frase in our eyes, we’ve written articles with it and have used it to go a bit in-depth into what people ask and also what people look for when they come to websites.

You can go ahead and check our Frase Preview if you want an in-depth look at our expectations and what Frase seems to offer, as well as its pricing, but we can recap it quickly:

Frase offers to cut down research time needed before writing content: it allows us to quickly decide what to write about, and also prepares us briefs and content summaries on the topic we’ve chosen. It will NOT write content for us (thankfully!), but it should prepare us in the best possible way to write content, also with the least possible time needed to be spent in activities other than writing.

Two stacks give us unlimited documents, our only limit will be the answer chatbot, which we will not even delve into, because as interesting as it is, it’s more of a freebie than the core features Frase offers, so I’ll just consider that a nice plus.

Let’s see if Frase delivers!

Clean and Precise

The interface is very clean and Frase’s interface looks quite good. It doesn’t take long to find one’s bearing: you click on Content, easy. Answers is for the chatbot, which we can use to answer via chatbot to 100 questions per month, so that’s the one I was talking about that feels more like a plus to me, my Frase Review is all about Content, and that’s already plenty!

Settings is for the obvious settings, not much to do there.

Let’s check each of those Content submenus and then see a document, so we can understand our possibilities.

Question Ideas

This is where we’ll write our broad keyword to find some ideas on how to narrow it and find what to write about. It will query Google on what people search for, so you know these are topics worth answering to.

You can:

• Export this list to Excel
• Directly start a document from one of those keywords

Google Traffic

This is where Frase connects to your own Google Search Console and offers you suggestions: it will check what people were searching when they got to your website, and whether that is a keyword you have content for.

If you don’t, you’ll be offered to begin a document and start with your document brief so you can be proactive in your content writing and avoid the visitor bouncing off your website because even though they got there, they didn’t find what they were looking for.

Concept Map

People often look for information via Google, and information is connected with each other and wikis are usually a good way to begin research in most topics. So with the Concept Map, you can begin with a broad topic, see how it’s all connected and integrated, and move to a branch you like and are interested into. You can then use that knowledge to find specific keywords, or just write off from there and begin a document.

FAQ Schema

That’s just code that Frase gives you to generate a FAQ Schema markup for any page on your website with questions/answers, so it can be correctly indexed by Google. Most SEO frameworks have that already, but if you don’t have it and need it, there you go.

New Document

This is the next step: Once you find what to write, it’s time to write! Here’s a short video of the various items that are available, we’ll talk about each one briefly as well.

To note: you can import any URL with a written document or just paste your content, in order to make use of the SEO suggestions and improve it. Once you import it, it all works the same as if it were a new document.

Content Brief

This is where Frase tells you how many sources it has compiled, their average words, topics and you can check them out in detail.

Summaries

Frase has prepared a summary of each of those sources, with their Outlines so you can check the article structure, what content is being considered and so on, for each of those sources

Topics

This is both where you see the most used keywords among all the sources, and also where you do SEO tweaks so that you can consider some of those keywords as well, depending on how you structure your article.

This however ensures that as you write about that particular keyword and topic, you are up to par with your competition.

Questions

What are the questions being asked here that you aim to answer? That’s a list of questions these other sources answer with their article, and basically the answer itself is the article in this case. But that’s not always the case

Links

What links those sources have to other content of their own

News

Aggregated news related to this topic. Not useful in my example, but could be in others.

After we are done, we don’t need WordPress plugins or other stuff. If we are writing the article ourselves, copy-paste is enough to publish in most places. If we want to Export in other formats there’s a neat Export Option at the top.

Non-English Content

It is fairly obvious I am not an English native speaker, so I have briefly taken the opportunity to check how Frase works for other content. It is not a conclusive work, but the AI work is not really made for other languages that I can see, yet. However, all the research can easily be made in English, and the final article can be translated afterwards.

After all, that’s also the best way to find sources and find ideas on most topics, unless they’re local topics that have no English visibility at all.

You cannot use Question Search and Document briefs in other languages, but as I said, my workflow makes it so I translate the end result in the language I need. Most content research shines in English.

Anything that’s not used with Frase’s AI will work, so you can do Google Search Console queries to see what people ask when they get to your website via Google.

So while not optimal, I can see Frase as extremely useful even for non-English content, and that’s also my use-case, sometimes, so it is something I’ve considered.

A Frase to Conclude

Frase in another language or two means sentence, so I had to use that somehow at some point.

Anyway, we’ve already talked about Price in our Preview: It’s a great deal if the tool does what it says.

We have now used Frase, and I can say I’m extremely happy with it and it will become my go-to tool for writing content.

I do not see any shortcomings at the moment, it worked so well that it just removes so much friction when writing, it’s just plain good.

The only consideration comes for non-English content, but as I already said, I believe it has great use nonetheless.